Project Scope

We will design and develop a fully responsive, custom WordPress site for CLIENT. The clean, professional and easy-to-navigate site will take full advantage of WordPress’ abilities and meet best practices in accessibility, coding, and caching.

To increase usability, interactivity and overall “pizzazz,” we’ll use AJAX and jQuery where appropriate. Non-technical staff can easily update the site’s content.

In addition to smartphone and tablet, we will test in these desktop browser/OS combinations:

  • Chrome 76 (Windows 10 & Mac OSX)
  • Firefox Quantum 68 (Windows 10 & Mac OSX)
  • Safari 12 (Mac OSX)
  • Microsoft Edge (Windows 10)

About Jeff Brock Studio

With 22 years of experience in web design and development, Jeff Brock Studio LLC applies a wide range of technical and creative expertise to enhance our clients’ web presence. We empower our clients with tools and training, so they can manage their own content after we launch their sites.

The Studio’s background as WordPress experts will allow us to exceed the needs of CLIENT'S stakeholders. Owner Jeff Brock has been a featured speaker at WordCamp Seattle (the largest WordPress event in the Pacific Northwest) and at WordCamp Vancouver B.C. His first talk, “Client-Proofing Your WordPress Sites”, demonstrated the Studio’s commitment to making back-ends that are easy for clients to use. His second talk, “Bootstrap Your WordPress Workflow”, described his approach to streamlining WordPress development with Bootstrap, Git, and other tools.

We use our time efficiently and are enthusiastically meticulous! We write clean code that is fast loading; is compliant with current web standards/best practices; and is easy for search engines to index. We have a robust testing environment with multiple web browsers and operating systems, as well as version control so we can easily revert to earlier variations of code. We build infrastructure with an eye toward enabling future site expansion.

View our design and development case studies. If you have any questions, please feel free to contact us at 206.698.4421 or [email protected].

Section A: Infrastructure

A1: Setup of new web hosting service

The web hosting provider we recommend is WP Engine. They’ve fine-tuned their hardware and software specifically to WordPress. The appropriate plan for CLIENT'S needs is the “Growth” plan, $115/month.

Some features include:

  1. Very speedy caching system with hundreds of WordPress-specific rules
  2. Automated daily backups, and unlimited manual backups, so the site can be instantly restored in a single click
  3. Staging site can be created and synced in one click
  4. Excellent page performance tool that offers recommendations for greater speed
  5. Free SSL certificate through “Let’s Encrypt”
  6. Proactive detection and elimination of malware
  7. Content Delivery Network (CDN) offering blazing fast load times for globally accessed content
  8. Multiple, powerful firewalls between your data and threats
  9. See access and error logs directly from the WordPress dashboard
  10. Redirect rules

We’ll install and configure a full suite of WordPress plugins, including:

  • Yoast SEO: Customizes a wide range of search engine optimization needs such as titles and per-page META descriptions.
  • Wordfence: Continuously prevents, patrols and protects site against today’s ultra-advanced cyber attacks, hacks and online security threats.
  • W3 Total Cache: Greatly boosts the site’s speed by saving HTML versions of the site’s PHP pages on the server.
  • Autoptimize: Speeds up the site by aggregating and minimizing JS, CSS and HTML.
  • Advanced Custom Fields: Adds custom fields to the standard WordPress editor, making it easier & faster to manage your content.
  • Google Analytics Dashboard for WP: Displays Google Analytics reports in your WordPress Dashboard, as well as in-depth reports providing performance details for each post or page.
  • Simple Page Ordering: Change the page order with easy drag and drop.
  • TinyMCE Advanced: Enables advanced features in WordPress’ rich-text editor.
  • CodePress Admin Columns: Customizes default admin display columns.

CLIENT will be responsible for paying hosting fees to WP Engine separately.


A2: Switchover of staging site to production

Includes redirection of old pages to their counterparts on the new site.


A3: Page usage statistics

We’ll set up a free Google Analytics account allowing CLIENT direct access to a large amount of web traffic data and user-friendly analysis tools. CLIENT can receive regular PDF reports via email.


Total for Infrastructure


Section B: Design

B1: Custom WordPress theme design

The intuitive and accessible design will reflect our clean, polished style.

Rather than creating a desktop design and then figuring out how it will appear in mobile, we’ll consider the full range of devices from the initial design stage.

Includes 1 round of wireframe review and 2 rounds of comp review incorporating CLIENT'S feedback.


Total for Design


Section C: Development & Content

C1: Custom WordPress theme development

Following best practices, the rock-solid theme’s foundation will be based on a custom combination of:

  1. Bootstrap 4, the most popular HTML, CSS, and JavaScript framework for developing responsive web projects.
  2. Underscores, a starter HTML5 WordPress theme built by the company behind

The fully responsive website will be based on our design comps. We’ll code the website so that CLIENT can easily change copy, images and navigation menu items, without knowing HTML or PHP.

Theme features will include:

  • Navigation menu with drop-downs
  • News blog
  • Search tool
  • Sidebar links
  • Simple social sharing tools for users

Technical features will include:

  • Properly indented and commented HTML5 and CSS3, built with SASS
  • Optimized images
  • Search engine optimization of code
  • Latest version of WordPress

We’ll repeatedly run the site through Google PageSpeed Insights during development, to ensure it’s configured to run quickly. The site will use well-coded, best-of-breed plugins to ensure it’s as light a download as possible.

Includes 2 rounds of edits, as well as Testing & QA.


C2: Create content structure in WordPress

We’ll create the directory & template structure in WordPress.

CLIENT will be able to add, edit and delete pages themselves through WordPress once the site is launched. We can provide formatting assistance, if needed, at a cost of $125/hour.


Total for Development & Content


Section D: Email Newsletter

D1: Account setup & template design

We recommend Mailchimp as the most robust and easiest-to-use email newsletter service. We will:

  1. Create and configure a Mailchimp account for CLIENT.
  2. Import subscribers into the account, using contacts provided by CLIENT.
  3. Design a mobile-friendly email template, based on the color palette and fonts from the main website. The template will use editable content blocks, allowing CLIENT to build email campaigns and communicate with subscribers without having to go through us.
  4. Add a newsletter signup form to the WordPress site and connect to Mailchimp’s API so that new subscriptions are automatically added to the list.
  5. Set up auto-responder so new subscribers receive a “Welcome” email.

Total for Email Newsletter


Section E: Training

E1: Training on how to maintain site

Empowering clients to maintain their own sites is one of the Studio’s strengths. Our WordPress training for CLIENT will take place via phone and screen-sharing software, in a single 60-90 minute session, recorded for future reference.


Total for Training


Total for Overall Project


Communication & project management

In an increasingly virtual and intangible work environment, face-to-face meetings are crucial in establishing trust and rapport. We’d love to hold a project kickoff meeting at CLIENT‘s office.

After kickoff, we’ve found that Slack offers the most efficient communication method with our clients, and that Teamwork Projects provides excellent project management and collaboration tools. We’ll create a CLIENT account and invite key staff to join. All the items from this proposal will be listed as tasks, allowing CLIENT staff to track their status, share files and offer feedback.

About this estimate

Project estimates are valid for 90 days from the date of this estimate. Jeff Brock Studio may re-estimate the project if, upon receipt of all project elements, we determine the scope of the project has been altered dramatically from the originally agreed upon concept.

Bug-free guarantee

We warrant that for 30 days following the launch of the website, the site will be free from programming errors. If any errors or other defects are discovered during the warranty period, we’ll promptly remedy them at our own expense.

Payment plan

Once we and CLIENT agree upon the elements in this Proposal, we’ll convert it into a Work Plan and will prepare a Web Design & Development Agreement. A deposit of $2,000 (50% of the estimated cost of the project) will be due when CLIENT electronically signs the Agreement via DocuSign.

We can begin work on the project once we receive the signed Agreement and the deposit.

Development will take place on CLIENT'S webserver. After CLIENT has reviewed the beta version of the site and is ready to launch, we’ll send a Completion Invoice for the remaining amount due. Once CLIENT has paid the Completion Invoice, we will make the site live within 1 business day.

Jeff Brock Studio LLC accepts payment by:

  1. Jeff Brock Studio’s PayPal account, with debit/credit card
  2. Jeff Brock Studio’s Venmo account
  3. Jeff Brock Studio’s account
  4. Overnight mail
  5. Regular U.S. mail

Ongoing maintenance


WordPress offers an easy upgrade system for its core and plugins; after the end of our initial contract, we’re available to install upgrades as they’re released, at $125/hour. This typically involves 30-60 minutes a month.

Technical support

CLIENT will have full access to upload and edit content on the site, but we’ll be available via phone or email for any questions that come up. As feedback comes in from users, we can work with CLIENT to add new features at $125/hour.