Owner’s Resume

Owner, Jeff Brock Studio. Design and develop websites for wide variety of clients, ranging from large non-profits and restaurants, to law firms and gift wholesalers. Special focus on WordPress. (View complete portfolio.)

• Manager of Web & Design Services for the BioBricks Foundation, overseeing all the organization’s sites, including biobricks.org, the BioBrick Public Agreement framework (biobricks.org/bpa), openwetware.org, and SBx.0 International Meetings on Synthetic Biology (sb5.biobricks.org).
• Designed and developed Berkeley Therapy Institute website in WordPress.
• Designed and developed Touchstones of the Sacred blog in WordPress, incorporating OIOPublisher advertising plugin and customized Flash video player.
• Photographed, designed and developed Somerset Restaurant in WordPress.
• Developed WordPress site and customer order system for Southeast Marketing, as well as Issuu integration and external database connection via SOAP.
• Developed “Campaign 88 Days” online fundraising campaign and tools for user-generated content for Mama Cash (an international women’s rights organization based in Amsterdam), using WordPress MU, in English and Dutch.
• Built content-rich WordPress site for The Kidney TRUST from designer’s comps. Develop quarterly HTML email newsletter and distribute through VerticalResponse.
• Developed CSS menus, submission forms, and donation system for Manilow Fund for Health & Hope.
• Updated CSS of Barry Manilow’s website.
• Built donation system for the Chaka Khan Foundation incorporating Authorize.net’s API.
• Developed Gross Belsky Alonso LLP in WordPress.
• Built tools and maintained infrastructure of aidslifecycle.org. Created screensaver for Mac & Windows. Designed Flash e-Card.
• Developed part of backend for Cachet Banq‘s payroll tax processing system, using ColdFusion 8.
• Advised OneTaste Urban Retreat Center on web strategy, information architecture, and wireframes for a major site redesign. Took designer’s Photoshop comp and converted it into a cross-browser, table-less CSS-driven layout in valid XHTML (compare comp and CSS/XHTML at jeffbrock.com/about/web_work/onetaste/).

Web Producer / Content Manager, San Francisco AIDS Foundation. Provided vision and creative talent in using the web to serve the AIDS Foundation’s varied constituents. Managed and programmed all of the organization’s websites, including SFAF.org, AIDSLifeCycle.org, tspsf.com (The Speed Project) and pgaf.org (Pangaea Global AIDS Foundation). Coordinated more than 1,300 articles as content manager. Created advanced interaction tools in ColdFusion MX. Administered Linux webserver. Supervised Web Services Associate. For 2006 redesign, took SFAF.org through project management life cycle: analysis, design, development, deployment and support.

• Content Management/Information Architecture
  Built a powerful browser-based content management system and integrated content of websites into a database, allowing staff to upload text, images and PDFs. Devised user-friendly information architecture in collaboration with department directors. Maximized cross-referencing of content. Wrote original articles, repurposed print publications, and copy edited text for style and usability. Updated sites with late-breaking news. Chose items to highlight on home pages and wrote headlines.
• Design/Photography
  Oversaw visual design for websites, working with contractors when necessary. Built complex CSS-driven layouts. As a skilled digital-SLR photographer, managed AIDS/LifeCycle’s annual “Experience the Event” web coverage, with thousands of photos (view gallery of best 25 photos). Prepared multimedia content for the web, including authoring PDFs, editing/compressing video and audio, creating graphics, and shooting, selecting, cropping, color correcting, manipulating and tagging RAW photos.
• Interactivity/Usability
  Coordinated usage of application services provider Convio to communicate with constituents (such as event participants, donors, and grassroots advocates) and advised staff on designing effective campaigns. Built and managed extensive system for AIDS/LifeCycle participants to create homepages, fundraise, and take part in discussion forum. Programmed secure donation and registration forms. Monitored traffic and search patterns to enhance usability.
• Technical Administration
  Created and maintained MySQL databases. Made root-level changes on remotely hosted Linux Dedicated Virtual webserver. Monitored uptime, efficiency, backups, security logs, and error notices. Installed and managed SSL certificates. Registered domain names. Managed URL rewrites/redirects. Adhered to web-coding standards and best practices.

Associate Editor, Satellite Sites/eCenters, PlanetRx.com. Oversaw content for some of the Web’s most prominent chronic-condition health sites, including: Diabetes.com, Hepatitis.com, Depression.com, Alzheimers.com, and Arthritis.com. Also maintained comprehensive sites on allergies, asthma, digestive health, and colds & flu. Wrote articles, headlines, display copy, newsletters, and text for interactive tools, including quizzes, polls, and health advisors. Edited articles by health experts and freelance medical reporters. Chose photos, graphics, and article placement. Collaborated with IT project managers, staff pharmacists, message board coordinators, non-profit health partners, and pharmaceutical sponsors.

Stanford University, Stanford, Calif. Graduated with a B.A. in Sociology. Studied international media in a one-on-one tutorial at Oxford University. Speak, read and write Spanish.

Graphic Design I, Portland Community College (Rock Creek).

info @ jeffbrockstudio.com | 415-902-6577